6 Advantages of Social Media for Marketing Your Vacancy

featured image

Of all the marketing, branding, and advertising efforts you manage, the one strategy that drives immediate results and awareness involves social media. As a rental property owner, social media can be a brilliant way to connect with renters and showcase your properties. And if you’re not building at least one channel profile up, you’re missing out on these key advantages you can only achieve with social media.

1. Meet your tenants where they are – on social media!

Since more than 70% of all Americans are on social media at any given time, it’s a safe bet your potential tenants are included. When you showcase your property vacancy on popular channels, including Facebook, YouTube, and TikTok, you can be confident that your best prospects are seeing it. And if they’re moved by your content, including those stunning photos you upload and walkthrough videos, they’ll reach out about applying.

2. Social media activity builds trust within your community

Even if you have a stack of applications to sort through, post your vacancy on social media anyway. Sharing within your social media communities about your vacancies then presents additional opportunities for you to follow up with posts about having those vacancies filled. Additionally, it demonstrates how quickly and desirable your property is. And your continuous presence builds trust with your online audiences.

3. Great for reputation-building and management

With a constant line into your community of potential renters, supporters, colleagues, and friends, you’re able to manage your brand reputation as a landlord and real estate investor. Manage your brand image and build authority as the leading voice for the rental community online, with tips, insights, and community-related news.

4. Visually entice potential renters to your vacancy

You can visually stimulate your audiences best with social engagement. For instance, take high-quality photos of your property, its amenities, and the neighborhood to attract renters. Use video footage to demonstrate what it’s like to live in your property – creating an experience, not just a listing. There is an emotional component to visual assets. And you can tap into those emotional responses with social media.

5. Great for engaging with your existing tenants

You know who else is on social media? Your existing tenants hang out there, too. And you can build groups and communities around those who already rent from you. Social channels can be the ideal place to share reminders and communications. Additionally, you can field questions and engage easily. Also, when it comes time for lease renewal, it’s the social media relationships you build that can ensure your best renters stick around.

6. Sharing more than just a vacancy

Social media isn’t just for vacancies. In addition to finding new applicants, you can use your social media profiles to communicate and connect in relevant ways. And if you run out of ideas on what to post and share, get inspired by some of these ideas.

  • A behind-the-scenes of your daily building operations
  • A meet-the-staff series where you highlight different members of your team
  • Share status updates about policy changes, new amenities, and other changes 
  • Post reviews of your rental property from current and past tenants
  • Share industry-related blog posts and news articles
  • Ask for tenant referrals

If you’re struggling to maximize the benefits of social media for your rental property vacancies and marketing, contact us! PMI JPM Realty Group can help you develop the best strategies that help you build online communities and find renters for any vacancies you have. 

And if you’re shy about posting and creating rental listing videos, our team can handle those for you, as well. Eliminate any hesitation you have about getting on social media with your rental property and let our team of professionals handle all the social media marketing management for you!

We Can Help with Social Media & More

Our mission is to continuously share the latest trends and innovations in rental property investment along with emerging trends in the real estate market. If you’re seeking more effective ways to improve your landlord-tenant experience, grow your vendor relationships, streamline portfolio performance, or scale your ROI, get signed up right now to check out our free webinar. You’ll find game-changing, real-life strategies and methods for rental investment success. 

Plus, it’s also a great resource with all the advice and actionable tips for today’s rental investors. Get in on How to Streamline Your Rental Portfolio for Maximum Growth! And rental property investors, both here in Tampa and elsewhere, will always find something innovative to apply.

Also, you can connect with us on social media! Participate in our Facebook Group discussions, which are great resources for answers to the most pressing rental management investment questions. Join the insightful conversations and collaborate! Reach out to other property owners interested in achieving similar portfolio ROI goals. Exchange suggestions with fellow professionals and talk in-depth about today’s tenant challenges. 

And should you require a more detailed or tailored solution, hop online and schedule a meeting on my calendar!